Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content Marketing Services
Two Dogs Social helps companies create and publish content that attracts more website visitors, builds relationships with potential buyers, and produces more legitimate sales leads. We have the proven process, a team of specialists, technology and ongoing support to plan and execute content strategies that give you a leg up on your competition.
Buyer’s Personas and Journey
Organizing content to match your buyer’s journey and personas is crucial to publishing content that results in improving sales. During your on-boarding stage, Two Dogs Social works with you to discover and document the buyer personas journey.
Two Dogs Social provides intelligent content research that provides engaging topics and material that suites your audience.
Content Calendar and Publishing Goals
Your Content is published using one of our automation platforms such as Scoop.it or Hootsuite. You will be able to see upcoming posts and their designated platforms as well as the individual goals that have been assigned to your content.
Metrics and Analytics
Two Dogs Social provides detailed analytics such as traffic, engagement, conversions, and other useful metrics that provide vital information that is used for future content.
CONTENT CREATION & PUBLISHING
Two Dogs Social allows both our team and yours to use the same platforms to create, curate and publish content together. If our clients are unable to provide writers or content, our writers at Two Dogs Social will work closely with you to provide engaging material suitable for your audience.
Before content is published, it must go through an editing process to check spelling, grammar, formatting and relevancy. We find a balance of responsibility to ensure published content is error free.
Two Dogs Social’s publishing team will manage or assist in the publishing process. We are experts at formatting and layout, making sure your content design is consistent and displays properly on desktop, mobile and tablet devices.
Our designers at Two Dogs Social will work closely with you to create custom images, landing pages, call to action and more to drive more visitors and properly display your message.
In today’s digital world, it is safe to say that if you’re not on Social Medial than you’re dead. Two Dogs Social’s writers will create custom Tweets, Facebook Posts, LinkedIn Posts and more using appropriate keywords and hashtags to reach your target audience.
Two Dogs Social can manage all or some of your sharing calendar. We use the content calendar created to share engaging content across your social channels at the appropriate times.
Two Dogs Social works with top content marketing programs such as Autopilot to ensure your Content Marketing Strategy is at peak lead generation performance.
Two Dogs Social supports publishing platforms such as WordPress, Hootsuite, CoSchedule and more.
We create lead magnets, such as lists, case studies, infographics, and more to convert website visitors to leads.
Calls to Action
Two Dogs Social designs and manages Calls to Actions (CTA’s) such as landing pages and opt-in forms designed to encourage visitors to submit their information to receive lead magnets.
COMMUNICATION & REPORTING
Content Marketing Manager
Two Dogs Social will assign you a Content Marketing Manager who is responsible for managing your Content Marketing Strategy and ensuring that your content is planned and published according to your plan and that your strategies are working.
Meetings and Reporting's
Your Content Marketing Manager will meet with you weekly, bi-weekly or monthly according to your needs. They will provide detailed reporting of your strategy and discuss insights, performance and actionable insights to keep your program at peak lead generation performance.