Social media platforms like LinkedIn, Twitter, Facebook and video have fundamentally changed the way customers find and do business.
The numbers are eye popping, as 74% of consumers rely on social media to guide their purchasing decisions.
Digital branding and digital communications influence is everywhere:
84% of CEO’s and Vice Presidents use social media to make purchasing decisions.
Best-in-class firms found that 40% of marketing leads came from inbound marketing channels. Think Landing Pages and Marketing Automation
58% of buyers said that blogs were an important resource during their initial learning process
6.8 people are now involved in the average B2B buying decision
57% of the journey of B2B buyers is completed before they ever talk to sales
21% of buyers viewed industry experts/analysts as the first three resources that informed them about the solution in question
53% of sales professionals have received introductions to new opportunities from existing clients and a warm referral increases the odds a sales success 2 – 4 times
Is your business digitally positioned to take advantage of this shift in buyer behavior?
If not, the digital branding experts at Two Dogs Social are available to guide you through how digital branding and digital communication can help you target specific demographics and the thought leaders within those demographics to grow awareness and interest in you and your business.
Our experts will show you how to differentiate your business in the eyes of your target audience, position your business in the mind of your target audience, create a compelling story that communicates your brand proposition and differentiates you, align your activities from a brand and channel perspective and create Key Performance Indicators (KPIs) to evaluate the effectiveness and efficiencies of your activities.