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social media strategy


Social Media Strategy Supports Digital Sales Transformation


Social media is here to stay. But, let’s face it, “retweets” and “likes” aren’t a measurable business outcome. That’s why you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch.


Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving toward your business goals. It might sound complicated, but if you take the time to create a comprehensive social media strategy, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly.


Social Media Strategy Starts with Your Goals


The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Without goals, you have no means of gauging success or proving your social media return on investment (ROI).


Two Dogs Social has experience developing social media strategies that align marketing with sales and with your overall social media goals. We will develop a strategy that maximizes sales productivity and meets your social media goals on social channels such as LinkedIn, Facebook, Twitter and more.

Our services include:

Marketing automation

creation of Social media marketing strategy

management of all social platforms

Content marketing


Marketing metrics

custom graphics, keywords & hashtags

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